CXE 3043 - Storytelling for Customers (3)

Stories are the mind’s native language. Because our lives unfold in a linear progression, we naturally process and communicate through narratives. We are hardwired to respond to them, viscerally and emotionally. In this course you will learn how to harness the innate power of stories to engage customers and build your brand. Through this course, you will learn a useful framework for building your story, approaches for building a story for your brand, and strategies for permeating your marketing efforts with your story brand.