Department of Management, Entrepreneurship and Marketing

 

The mission of the management program is for students to learn the requisite skills, knowledge and Christian perspectives needed to function successfully in the role of CEO, general manager or entrepreneur. Students will be prepared to do well and do good works.

 

The mission of the entrepreneurship program is to infuse entrepreneurial thinking for business and non-business majors alike and inspire students to create value from innovative ideas in the for-profit, social and business as mission sectors.

 

The mission of the marketing program is to prepare students for the challenging task of helping organizations enter into mutually beneficial relationships with customers, whatever their nature. To this end, the major programs of study are designed to acquaint students with business philosophies and activities that enable them to understand the ever-changing consumer groups of many types of organizations.  These include organizations that are for-profit or non-profit in orientation, manufacturing or services product types and public or private in ownership. Further, students are expected to develop an understanding of important marketing activities through course-related activities and then apply and practice those activities through projects, papers and internships.

The College of Business offers a management major with extensive electives that prepare students for careers in a variety of organizations. The major helps bridge the transition from academic to professional life by requiring all students to complete an internship in their area of concentration. This experience gives them a competitive advantage in the post-graduation marketplace. With over 36,000 employers within 30 minutes of campus, students have a wide range of internship and career options.

All business majors have international experiences available beyond the traditional semester-long university offerings. These include a popular Maymester trip to Europe and Business as Mission trips to support entrepreneurs in the developing world.  

The College of Business offers majors in marketing. With a B.B.A. in Marketing, students learn how to bring a product or service from the idea stage to marketplace acceptance and how to gain a competitive edge in the marketplace and in your career. B.B.A. Marketing majors can choose to focus their marketing electives in various areas, including sales and Internet and social media.

 

Marketing student achievements at Lipscomb University include working on real-life marketing projects with local businesses and social enterprises and finding high quality internships with local and national firms.

 

Graduates apply marketing degrees to almost every field imaginable. Students at Lipscomb often find entry or advancement opportunities in internet media, advertising agencies, PR firms, corporate marketing departments, marketing research, brand management, sales and customer relationship management. There are also career opportunities in non-profit organizations such as registered charities, arts groups and special interest communities.

Marketing Major

Students pursuing a management major first complete the core BBA program - a comprehensive set of courses covering a broad range of business subjects.  Then students complete major requirements including a common set of four classes in marketing - Marketing Strategy and Plans, Marketing Research and Consumer Behavior, Internet and Social Media Marketing and an internship.  Marketing students can also pursue electives in professional sales and internet and social media marketing.

Career Opportunities - Marketing

• Product managers
• Sales and sales management
• Internet and social media marketers
• Marketing research assistants
• Field sales representatives
• Advertising copywriters
• Media buyers
• Retail buyers

Other Events and Programs

• Business Chapels. The College of Business conducts a number of breakout chapel services throughout each fall and spring term.  Students hear Christian leaders express how their faith intersects with their careers and lives.
• Career and Networking Events. Students can network with employers at these events and learn about career opportunities. 
• Society for Human Resource Management. Students can participate in our SHRM chapter and attend professional meetings with business leaders in the area.
• American Marketing Association. Students can participate in Lipscomb’s AMA student chapter and attend professional meetings with business leaders in the area.
• Internships. Students are required to participate in the internship program where students work in a professional environment while earning academic credit. Many also receive financial compensation.
• Entrepreneurship. Students can participate in a variety of activities surrounding entrepreneurship including new venture pitch competitions, entrepreneurship internships and business as mission trips. The annual Kittrell competition includes cash prizes for promising ventures.  Many of these activities are organized by Lipscomb’s chapter of CEO (Collegiate Entrepreneur’s Organization).  
• Student Center for the Public Trust. Lipscomb University is home to the inaugural Student Center for the Public Trust chapter, created in 2009 by the NASBA Center for the Public Trust, to focus on educating and engaging future business leaders on ethics, accountability and integrity. The mission of the SCPT is to promote ethical thinking in the developing character and conscience of students. The SCPT enables students to develop a real awareness of ethical issues that will provide a moral and ethical foundation for their lives.
• Awards of Excellence and Scholarship. Junior and seniors with strong academic records majoring in marketing are recognized for their excellence and scholarship at the annual College of Business awards banquet

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