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Nov 26, 2024
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, Strategic New Media Concentration, B.B.A.
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Business Core (49 hours*) and Other Required Courses for B.B.A. Degree
All majors in the B.B.A. degree must complete the following courses:
- AC 2503 - Financial Accounting (3) F, SP, SU
- AC 2513 - Managerial Accounting (3) F, SP, SU
- BA 3403 - Enterprise Systems, Reporting, and Visualization (3) F, SP, SU
- BA 3703 - Business Communication (3) F, SP
- BA 3803 - Business Values (3) F, SP, SU
- BA 4503 - Business Strategy (3) F, SP, SU
- EC 2403 - Principles of Macroeconomics (3) F, SP, SU
- EC 2413 - Principles of Microeconomics (3) F, SP, SU
- ENT 2503 - An Introduction to Business (3) F, SP
- FI 2503 - Business Analysis, Techniques and Tools (3) F, SP, SU
- FI 3503 - Principles of Finance (3) F, SP, SU
- MA 2183 - Elementary Statistics (3) F, SP, SU
- MG 3503 - Leading and Managing People (3) F, SP, SU
- MG 3613 - Legal Aspects of Business I (3) F, SP, SU
- MG 4813 - Data Driven Decision Making (3) SP
- MK 3503 - Principles of Marketing (3) F, SP, SU
- OSCM 3503 - Operations and Supply Chain Management (3) F, SP, SU
- UN 1321 - Personal Finance (1) F, SP
Select three hours from the following international courses:
Note:
* There are 49 hours in the business core. EC 2403 and MA 2183 are also included in the general education requirements.
Total hours required: 21
(in addition to B.B.A. requirements)
Specific courses required:
Concentration courses - Choose 2 of the following:
Three hours from:
Marketing (MK), Information Technology (IT except 1000 and IT 2043 ), Art (AR), Communications (CO, except CO 1003 ), or EN3123 ST: Social Media. Students should consult a departmental advisor in course selection.
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