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Nov 26, 2024
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, B.B.A.
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Business Core (52 hours*) and Other Required Courses for B.B.A. Degree
All majors in the B.B.A. degree must complete the following courses:
- MA 2183 - Elementary Statistics (3) F, SP, SU
- ENT 2503 - An Introduction to Business (3) F, SP
- EC 2403 - Principles of Macroeconomics (3) F, SP, SU
- EC 2413 - Principles of Microeconomics (3) F, SP, SU
- AC 2503 - Financial Accounting (3) F, SP, SU
- AC 2513 - Managerial Accounting (3) F, SP, SU
- BA 2503 - Introduction to Analytics (3) F, SP, SU
- BA 2601 - Connect to a Successful Career (1)
- BA 3803 - Business Values (3) F, SP, SU
- MG 3613 - Legal Aspects of Business I (3) F, SP, SU
- MG 3503 - Leading and Managing People (3) F, SP, SU
- FI 3503 - Principles of Finance (3) F, SP, SU
- MK 3503 - Principles of Marketing (3) F, SP, SU
- OSCM 3503 - Operations and Supply Chain Management (3) F, SP, SU
- BA 3703 - Business Communication (3) F, SP
- BA 4303 - Solving Business Problems (3)
- BA 4503 - Business Strategy (3) F, SP, SU
- BA 4813 - Data Driven Decision Making (3) SP
Select three hours from the following international courses:
Students select one course from the list given below:
Select three hours from the following data analytics courses:
Students select one of the courses listed below:
Note:
* There are 52 hours in the business core, which excludes EC 2403 and MA 2183 that are included in the general education requirements.
Additional major hours required: 21
(in addition to B.B.A. requirements)
Specific courses required (12 hours):
Students should take all courses listed:
Marketing electives (9 hours)
Marketing majors interested in Internet and social media are encouraged to take IT 1213 , IT 2223 , and IT 2233 .
Marketing majors interested in sales are encouraged to take MK 3543 , MK 4583 , and PS 3413 and consider completing the Sales minor.
Students should complete three courses (9 hours) from the following list of courses.
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