Jun 04, 2023  
2022-23 Undergraduate Catalog 
2022-23 Undergraduate Catalog [ARCHIVED CATALOG]

Advertising B.A. to M.A. Bridge Program

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B.A. to M.A. Bridge Program in Advertising

Current Lipscomb undergraduate majors in Advertising (students in good academic standing) may apply for early admission to the M.A. in Advertising program. As these students complete their B.A. in Advertising, they may enroll in six hours of graduate courses counting towards the M.A. in Advertising degree during their final semester of undergraduate study. After the student matriculates with the B.A. in Advertising they will switch to full graduate student status and complete the remaining 30 hours of graduate study for the M.A. in Advertising. This enables the student to complete both a B.A. in Advertising and an M.A. in Advertising within one additional year* of study beyond the B.A. degree (*requires enrollment in summer, fall, and spring courses). There is no GRE requirement for admission to the B.A. to M.A. Bridge Program in Advertising. For more information talk with your undergraduate advisor or contact the Director of Graduate Studies in Communication.

Total hours required: 43

M.A. Advertising Required Courses


This program requires the student to complete 120 hours of undergraduate credit and 33 hours of graduate credit for a total of 153 credit hours. Upon completion, the student will simultaneously receive two degrees, the B.A. in Advertising and the M.A. in Advertising.

Required Graduate Courses

ADV 6023, ADV 6033, ADV 6313, ADV 6143, and CO 6113

M.A. Advertising Elective Courses

Select Five 

ADV 6013, ADV 6043, ADV 6123, ADV 6213, ADV 6813 (may be repeated), ADV 6Xn3 (may be repeated with different topic), CO 6313, CO 6323, or CO 6203

M.A. Advertising Required Experiential Course

Select One 

ADV 6913 or ADV 6923

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