Jul 24, 2024  
2023-2024 Undergraduate Catalog 
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

Advertising Major, B.A.

Advertising is the mass-market equivalent of the salesperson’s one-on-one approach. Since the first ad agency began in the U.S. in 1841, the goal of advertising has been to inform, persuade and remind consumers of companies’ products, win support, raise funds and advocate for various issues and causes.  A degree in advertising generally includes academic training in the creative or visual aspects of selling a product or service, mass communication theory and research, understanding messages and effects, norms and expectations in the field, combined with a technical and practical focus on technology and economic applications.