Sep 26, 2020  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog

MK 3503 - Principles of Marketing (3) F, SP, SU


A survey of marketing concepts and practices central to creating, delivering, and communicating an organization’s value proposition.  Curriculum is designed to build reflective thinking skills by examining course material alongside the marketing practices of various organizations. 

Prerequisite: Sophomore standing.