May 03, 2024  
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

ADV 6143 - Advertising Regulations and Ethics (3) SP

This course provides a comprehensive study of advertising regulations (applicable rules, laws, limitations, and prohibitions) and enforcement agencies and bodies, as well as advertisers voluntary self-regulation standards, and the ethical codes adopted by the major advertising professional associations. In addition, the course covers ethical standards, applicable theory, research, and normative best practices related to advertising ethics as a specialized application of professional communication.