ADV 6313 - Seminar in Advertising (3) SP

Advertising is a multimedia formatted mass or targeted communication that is created by an openly sponsored, non-personal message to promote, persuade, or sell a product, service, brand, image, opinion, or idea. This core seminar provides a comprehensive introduction to the advanced study of the communication professional and academic discipline of advertising, including the history, theories, models, research, professional associations, and professional practices. The course covers the types of advertising, advertising agencies, the key roles in advertising agencies, and how advertising is bought and sold. It also covers Advertising as an economically, socially, and culturally significant communication professional discipline.