PR 6123 - Social Media and New Media Channels (3) SP

This course provides a comprehensive study of the history, theory, research, and best practices related to social media and new media communication. Using foundational and contemporary research findings, normative models, theoretical constructs and emerging patterns, trends and practices this course provides insight into the uses, effects and impacts of new media communication modalities. The course provides a broad understanding of the purposes, questions, and methods of research into both social media and other new media as well as the connection of that knowledge applied to communication best practices.