Dec 21, 2024  
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]

HOSP 6113 - Service Industry Analytics 3 SU

This course enables a student to extract meaningful information from hospitality data, to better position the hospitality enterprise for success in the marketplace. Topics to be covered include an introduction to data analysis skills for the hospitality industry, market segmentation, understanding measures of business performance, hospitality analytics (events, travel, tourism), and property analytics (hotel, CHIA).