HOSP 6123 - Strategic Management in Hospitality & Tourism 3 SU

The course aims to provide students with a more in-depth knowledge of various strategic management theories and their applications in general as well as within organizations in the tourism and hospitality sector. Both micro perspectives and macro perspectives of strategic management will be treated during the course. As micro perspectives, theories of Quality Management, Lean philosophy, Learning & Knowledge Management, Business/Organizational excellence, Strategic Human Resource Management will be introduced, including the main concepts, principles, methods and techniques that can be applied in relation to organizational strategic change and improvement programs. As macro perspectives, different internationalization strategies as well as the factors that influence the internationalization processes will be handled.