Feb 28, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

MK 4603 - Sales Management (3)


An introductory course to sales force management designed to give a basic understanding of sales management principles used by businesses and organizations and how sales managers fit into the operation of sales departments and our overall marketing system. The formulation, implementation, evaluation, and control of sales programs are the main topics discussed.

Prerequisites: MK 3503 , MK 3543