School of Communication

Sarah Gibson, Professor and Chair of Department
Alan Griggs, Associate Professor
James F. McCollum Jr., Professor

Faculty and students in the School of Communication explore the revolution that is reshaping global communications. The school’s mission is to provide students with an outstanding education as they study and practice ethical communications in a global society. The school prides itself on small classes with scholars and practitioners that enable student learning by putting theory into practice, beginning in students’ first courses and continuing through their final portfolios. The school’s teaching mission reflects not only time-tested journalism and communication fundamentals, but also the rapid changes in the way we exchange, process and reflect on information in today’s society. The school’s curriculum equips graduates to communicate ethically and effectively in all media and across all platforms. This way, students enter the journalism or communication profession as: responsive and responsible communicators, listeners and critical thinkers; leaders who use communication to affect attitudes and behavior for a better world; and responsible citizens who understand the role and use of technology as it continues to unfold in changing our world.

Students choose from four majors: advertising, journalism and new media, public relations, or sports media. An individual majoring in communication and journalism concentrates on both the social sciences and the humanities. At its core, the study of communication is the study of human interaction at the levels of interpersonal, small group, public, organizational and mass communication. In addition to technical skills in audio, video and online production, students enjoy opportunities to develop transferable skills in such areas as writing, public speaking, conflict and relationship management, interviewing and reporting, leadership, small-group dynamics, persuasion, decision making and problem solving, negotiation, audience analysis, message and communication campaign development and speech writing, among others.

Distinctives of the School of Communication

Facilities

The School of Communication is home to an award-winning television station and radio station as recognized by the Southeast Journalism Conference and the Society of Professional Journalists. Its facilities include a fully equipped focus group room and the Mullican Studios, a 6,000-square-foot communication complex housing television and radio studios, control room, three multi-media production suites, voice-over booth and a newsroom/lab. This complex is home to Herd Media, the student media network of Lipscomb University (www.LipscombMedia.com). Herd Media provides television, radio, print and online opportunities for student journalists. Communication and journalism majors also may assist with coverage of athletic events using the ESPN3 control room in Allen Arena as well as through a video streaming partnership between Turner Broadcasting and universities of the Atlantic Sun Conference.

Executives and Journalists in Residence

In addition to a communication and journalism faculty known for its work in conflict management, leadership, corporate and government communications, video and radio production, and journalism, several outstanding practitioners bring a depth of experience to the classroom each year. An award-winning journalist serves as a journalist-in-residence.

Speaker Series and Programs

Throughout the year, the school hosts a series of Media Master evenings with highly accomplished and respected professionals. These professionals lead important discussions of current events and trends in the industry.

Internships

Every major in the School of Communication is required to complete at least one internship. Lipscomb communication majors have interned at dozens of locations in the last several years, including the following: The Buntin Group, Bridgestone, Clear Channel, CMT, Country Music Association, “Dateline:NBC,” The Dave Ramsey Show, the Dell Corporation, the Disney Corporation, E! Radio, The Emmys, Firestone, Fox 17, the Golf Channel, Gospel Music Association, Governor of Tennessee, McNeely Pigott & Fox, Nashville Predators, Nashville Public Television, The Nashville Scene, Nashville Zoo, Provident Music, Seigenthaler Public Relations, Southern Hills Medical Center, Tennessee Titans, Thomas Nelson Publishers, Titans Radio Network, The Tennessean, Universal Music Group, United States Senator representing Tennessee, Vanderbilt Children’s Hospital, 95.5 WSM, WKRN-TV, WPLN-Radio, WSMV-TV, WTVF-TV, Youth Encouragement Services and 104.5 The Zone.

Off-Campus Study

Lipscomb University offers a number of global learning opportunities valuable to communication and journalism majors, including programs in London, Vienna, Chile, China, Washington, D.C., and New York. Opportunities for off-campus study also are available through the Council for Christian Colleges and Universities, the Los Angeles Film Studies Center and the D.C.-based Summer Institute of Journalism programs. More information can be found at www.bestsemester.org.

Professional Societies

Communication majors are encouraged to join the campus chapters of the Public Relations Student Society of America (PRSSA) and the Society of Professional Journalists (SPJ).

Career Opportunities

Account executive
Advertising copywriter
Announcer
Audio/video specialist
Author
Bank officer
Book editor
Broadcaster
Supervisor/technician
Camera operator
Campaign manager
Children’s book author
Circulation manager
Communications specialist
Copy editor
Documentary producer
Film critic
Hospitality/hotel manager
Customer service
Representative
Director - film, video, theatre
Disc jockey
Dubbing editor
Editorial assistant
Electronic publishing
Specialist
Event planner
Feature writer
Filmmaker/documentary
Freelance reporter
Fundraiser
Government relations specialist
Grant writer
Graphic artist
Human resources administrator
Illustrator
Insurance agent/broker
Investigative reporter
Journalist
Lawyer
Legal assistant
Literary agent
Lobbyist
Magazine/newspaper editor
Media relations manager
Minister
Mediator
Motivational speaker
News anchor
Photojournalist/photographer
Press secretary
Public information officer
Public relations specialist
Publisher
Real estate broker/agent
Reporter
Sales representative
Social media manager
Speechwriter
Sportscaster
Sports information director
Sports reporter
Station manager
Teacher
Technical writer

The majors in communication and journalism are flexible degrees. Many employers cite written and oral communication skills and an understanding of communication processes as the basic skills for a variety of positions.

Requirements for Majors

The School of Communication offers four majors: advertising, journalism and new media, public relations, and sports media.

Program of Study Requirements

Major

Minor