CO 3703 - Introduction to Public Relations (3) SP

Dive into the foundational aspects of public relations by exploring its history, key theories, and strategic approaches. Examine the RPIE (Research, Planning, Implementation, and Evaluation) process to understand how effective campaigns are crafted and executed. Engage in discussions about diverse career opportunities within the PR industry, offering insights into potential career paths. Build a strong foundation for future studies in public relations, equipping yourself with the knowledge and skills necessary to succeed in this dynamic field. Develop an understanding of how PR shapes public perception and plays a critical role in various sectors.