CO 4063 - Audience Analysis (3) SP (Even)

Explore the critical process of understanding and analyzing target audiences through detailed research techniques. Delve into demographic, psychographic, and behavioral factors that influence audience behavior and decision-making. Apply methods to gather and interpret data, allowing for the creation of effective communication strategies tailored to specific audiences. Evaluate how cultural, social, and economic factors impact audience perceptions and engagement. Develop skills in audience segmentation and data analysis to ensure messages resonate and achieve desired outcomes. This course emphasizes the importance of research in crafting impactful communications that connect with and influence your intended audiences.