MK 3403 - Digital Marketing Strategy and Analytics (3) F, SP

This course offers a comprehensive exploration of digital marketing strategies, covering essential topics such as website design, search engine optimization (SEO), email marketing, digital advertising, social media marketing, online reputation management, content marketing, and analytics. Students will gain experience in industry-leading tools and learn how to develop data-driven digital marketing strategies. This course will equip students with both the theoretical knowledge and practical skills to succeed in the fast-paced and ever-changing world of digital marketing.