CO 4133 - Advertising Strategy and Campaign Planning (3) SP (Odd)

Develop critical thinking skills in advertising strategy with a focus on planning, executing, and evaluating effective campaigns. Learn to craft comprehensive creative briefs, detailing objectives, target selection, consumer insights, brand positioning, and evaluation methods. Examine real-world questions faced by brand managers and advertisers through both classic and contemporary examples. Apply these insights to assignments that build the skills needed for strategic and successful ad campaign development. Engage with various advertising executions to understand key concepts and enhance your ability to create impactful advertising strategies. This course equips you with practical skills for strategic advertising and campaign management.

Prerequisites: CO 2013