Jun 07, 2025  
2025-2026 Undergraduate Catalog 
    
2025-2026 Undergraduate Catalog

CXE 3003 - Customer Experience Strategy (3)


Customer Experience professionals build competitive advantage by creating engaging end-to-end customer experiences that anticipate users’ needs, leverage data cleverly and efficiently, and build your brand. We will reveal strategies to increase customer retention and satisfaction and for understanding customer needs and desires. We will dissect the processes that ensure you are meeting your customers’ dynamic needs, and consider possible purchasing process enhancements for improving customer outcomes and retention.