CXE 3013 - Relationship Marketing (3)

We were created for relationships. It is our natural mode. Unsurprisingly, marketing and sales efforts have been shown to be more productive within the context of existing relationships: People buy from people. This course explores the centrality of relationships to sales and marketing success, and teaches you skills for building authentic, productive relationships. You will learn how to build trust and how to foster the honest, open communication that is the lifeblood of loyalty. You will gain insight into balancing the personal and professional aspects of relationships, and deepen your appreciation along the way of how relational aptitude transcends professional success.