CO 3723 - Public Relations Writing (3) F

Gain hands-on experience in crafting compelling messages across various media platforms. Write for the press, develop internal and external newsletters, create strategic social media campaigns, craft biographies and other messages that resonate with target audiences. Explore and apply these skills in the context of a full PR campaign using the RPIE (Research, Planning, Implementation, and Evaluation) process. Understand the strategy behind each piece of writing and how it fits into the broader campaign objectives. Enhance your ability to communicate effectively in different formats, equipping yourself with the practical skills needed to succeed in the fast-paced world of public relations. Build a portfolio of work that showcases your ability to craft strategic messages that influence and engage.

Prerequisites: CO 3703 Introduction to Public Relations.