CO 3733 - Cases and Campaigns (3) SP

Delve into the advanced application of public relations by evaluating and analyzing real-world case studies and campaigns. Review current and relevant PR cases to assess whether strategic objectives were met, gaining insights into how organizations address challenges and seize opportunities through communication. Create a comprehensive campaign using the RPIE (Research, Planning, Implementation, and Evaluation) process, while understanding the strategy behind successful campaigns. Discuss and critique the effectiveness of various approaches across different industries, enhancing your ability to develop and execute PR strategies that achieve desired outcomes. This course equips you with the critical skills needed to craft impactful campaigns in the dynamic field of public relations.

Prerequisite: CO 3723 Public Relations Writing