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May 21, 2025
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, B.B.A.
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Business Core (52 hours*) and Other Required Courses for B.B.A. Degree
All majors in the B.B.A. degree must complete the following courses: Select three hours from the following international courses:
Students select one course from the list given below: Note:
* There are 52 hours in the business core, which excludes EC 2403 and MA 2183 that are included in the general education requirements. Additional major hours required: 21
(in addition to B.B.A. requirements) Specific courses required (12 hours):
Students should take all courses listed: Marketing electives (9 hours)
Possible areas of focus for elective hours: Marketing majors interested in Internet and social media are encouraged to take IT 2223 , and IT 2233 . Marketing majors interested in sales are encouraged to take MK 3543 , MK 4583 , and PS 3413 and consider completing the Sales minor. Students should complete 9 hours from the following list of courses. |
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