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Dec 02, 2024
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
Course Descriptions
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Definition of Credit Hour
A credit hour (one) is defined as student/teacher interaction of not less than one hour and a minimum of two hours out of class work for 15 weeks. Application: Since several courses and some programs are delivered in a variety of formats, including distance learning, the driving force for delivering a credit hour commences with identifying learning objectives that can be delivered in the one hour/2/15 formula as noted in the definition. Using the definition and formula as noted above, granting more than one hour of credit for a course requires using the formula and increasing the student/teacher interaction, etc., via the learning objectives for the equivalent amount of credit hours desired for the course.
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Master of Health Administration |
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• HA 6163 - Information Systems in Health Care (3)
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• HA 6173 - Process Improvement in Health Care (3)
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• HA 6183 - Professional Development in Health Care (3)
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• HA 6193 - Strategic Finance in Health Care (3)
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• HA 6213 - Creating Value in Health Care (3)
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• HA 6223 - Strategic Marketing in Health Care (3)
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• HA 6233 - Law and Ethics in Health Care (3)
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• HA 6243 - Population Health and Global Perspectives (3)
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• HA 6253 - Health Care Quality and Outcomes (3)
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• HA 6263 - Health Care Strategy (3)
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• HA 6501 - Integration (1)
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Graduate Studies in Advertising |
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• ADV 6Xn3 - Special Topics in Advertising (3)
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• ADV 6013 - Multimedia, Web and Visual Communication (3) SP
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• ADV 6023 - Consumer Behavior and Audience Analysis (3) SP
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• ADV 6033 - Account Management and Advertising Campaigns (3) SP
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• ADV 6043 - Layout, Copy and Design Efficacy Variables (3)
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• ADV 6123 - Integrating Data Analysis and Creative Practices (3) SU
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• ADV 6143 - Advertising Regulations and Ethics (3) SU
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• ADV 6213 - Advertising Innovations and Creativity (3) SU
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• ADV 6233 - Applied Communication Research in Advertising (3) F, SP, SU
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• ADV 6313 - Seminar in Advertising (3) F
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• ADV 6813 - Independent Study in Advertising (3) F, SP, SU
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• ADV 6903 - Graduate Project in Advertising (3) F, SP, SU
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• ADV 6913 - Graduate Internship in Advertising (3) F, SP, SU
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• ADV 6923 - Graduate Externship in Advertising (3) F, SP, SU
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Graduate Studies in Public Relations |
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• PR 6Xn3 - Special Topics in Public Relations (3)
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• PR 6003 - Public Relations Campaigns (3) SP
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• PR 6013 - PR Effectiveness: Measurement and Assessment (3) SP
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• PR 6023 - PR Spokesperson and Executive Speechwriter (3) SU
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• PR 6123 - Social Media and New Media Channels (3) SP
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• PR 6133 - Fundraising and Philanthropy Communication (3) SU
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• PR 6213 - Communicating Public Health Epidemiology and Risk Communication (3)
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• PR 6233 - Applied Communication Research in Public Relations (3) F, SP, SU
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• PR 6243 - Crisis and Emergency Communication (3)
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• PR 6313 - Seminar in Public Relations (3) F
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• PR 6813 - Independent Study in Public Relations (3) F, SP, SU
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• PR 6903 - Graduate Project in Public Relations (3) F, SP, SU
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• PR 6913 - Graduate Internship in Public Relations (3) F, SP, SU
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• PR 6923 - Graduate Externship in Public Relations (3) F, SP, SU
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Graduate Studies in Communication |
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• CO 6113 - Pro Seminar in Communication & Communication Theory (3) F
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• CO 6203 - Corporate and Organizational Communication (3) SU
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• CO 6313 - Seminar in Health Communication (3) SU
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• CO 6323 - Seminar in Intercultural Communication (3) SU
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• CO 6593 - Thesis - Communication Research Methods (3) F, SP, SU
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Mass Communication |
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• MC 6003 - Mass Communication Messages and Effects (3) F
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• MC 6013 - Persuasion in Mass Communication (3) SP
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